We want it to always it to be easy. Companies make billions every year on solutions, magic formulas, and devices that promise ease. “Easy” has filtered into every aspect of our lives to the point where who even know what that word even means anymore.

I hear that word all the time in my business.

What tech job is easy to get?

Which training program is the easiest to get through?

Is it easy to become a web developer?

It’s gotten to the point where I cringe when I hear job seekers use it.

Easy is subjective. It’s damn near meaningless now.

What is easy for you is hard for someone else.

Eating ice cream is easy… unless you have sensitive teeth.

Research is easy… unless you don’t have access to the internet.

Socializing is easy… unless you have social anxiety.

The list could go on and on.

When people say easy, they mean something else. Many times it’s a watchword for insecurity.

They really mean:

Can I rise to the challenge?

Can I do the work required to succeed?

Can I handle it for the long haul?

Since I am not a psychic, I can’t say if you can right now, but that doesn’t mean that you can’t build up your grit, drive, and know-how to build that career you desire.

It’s natural to want things NOW. We see the other people’s highlight reel on social media and read stories about overnight successes without fully absorbing the fact that most overnight successes are years in the making.

Even Beyonce didn’t pop out of the void fully formed, like Athena from the mind of Zeus, as the chart-topping phenomenon that the world knows and worships nowadays. She had to build up to it.

So will you.

That isn’t a bad thing. Its called a career path for a reason. You have many steps ahead of you.


When you feel like its a slog to put one foot in front of the other, you are making progress. Not only are you making progress, but more importantly, you are building skills, resilience, and more. If you didn’t have the valleys, you couldn’t appreciate the peaks. And life would just be, well, a plateau.

Life is suffering, as the Buddhists say, and life is also joy. These two truths can exist at once. The flower grows from the manure after all.

This doesn’t have to be negative. Its a matter of what you are focusing on. Spank your inner moppet, learn the lesson, reconnect to your WHY then your WHERE, and get back to it.

One foot in front of the other.

You can do it!

How to Thrive in the Gig Economy


The traditional thinking about careers and business is that when you have settled on a course, you have to ride that road down to the very end.


The thing about a road is that you can just step off it!

People think about their lives as if it is this preplanned highway when it might as well be the Oregon Trail. Its a suggestion not mandatory for you to go to college, find a traditional 9-5, or I guess in this metaphor, Oregon.

Why not just take a left turn at Albuquerque and see what happens?

We are trained to think that first, you go to primary school then high school then either university/trade school then get married have kids and retired then I guess, die?

This makes sense because for a brief shining moment from the 1950s-1990s that was a sustainable path. There were pensions and security when you followed that path.

For all my millennials out there, sorry boo, but that highway to prosperity has fallen into disrepair and you’re more likely to break down on the side of the road than find a pension at the end.

That means that we have to be clever and resourceful and willing to take ownership of our careers and businesses. There is no lifeguard on duty, babe.

Depending on your location, this might be more or less true, but even if you have strong unions, workers rights, and a stronghold against worse excesses of Late-Stage Capitalism, the gig economy is still coming for you. What you can do about this on the macro level is beyond the scope of this blog, but let’s dive into what you can do for yourself on the micro level.

Now, keep in mind whom I am writing this for- reasonably educated privileged people in the Western world. These tips can be useful for all, but they aren’t universal.

What can you do to thrive, not just survive, in this brave new world?


Job titles are becoming meaningless. We aren’t in a world where you have the choices to be a cooper, a baker, or a candlestick maker. Its all about skills and being able to adapt them to the jobs available. Not only do you need to focus on those skills, but you need to be able to identify how they are useful and THEN MARKET THEM.

It really chaps my hide when I see people who are like ugh, I have this 4-year degree and it’s useless then I find out that it is psychology. Really? You can’t see a marketable use for insight into human behavior in a time when so many jobs in tech, finance, marketing, social work, etc are all about understanding human behavior? Let me hit you with a clue, honey.

If I can make a history degree marketable… You can market communications, psychology, English, etc.


In the most educated generation in the world, you need to show that you can do more than sit in a chair and regurgitate information in the short term. Build a portfolio to showcase that you can actually put these skills into use. If you are a marketer, write a case study. If you are a teacher, show off a lesson plan. If you are a hairdresser, have some pictures of some cool hairstyles.

Come with the understanding that no company is going to train, mentor, or hold your hand on the job and you will never be disappointed.


The sad fact of being employed by most companies is that you are seen as expendable.

It doesn’t matter if your manager loves you.

It doesn’t matter if you made the company a million dollars last year.

It doesn’t matter if you have institutional knowledge that no one else knows.

They will shitcan you and have you train a younger and cheaper replacement.

Even in a startup where there are certain employees who are tentpoles for the whole operation, the founder is usually not smart enough to recognize that.

That means that you always have to think like a mercenary and be ready to move. Keep that resume and LinkedIn updated, keep your face familiar in the industry by networking, and never let that portfolio look stale.

Don’t be that guy fired on a Friday and packing up his desk with a shuttered look of shock.

Be the guy who can get fired on a Friday morning and by the afternoon already has an interview scheduled on Monday with his former company’s competition.


Understand that your value doesn’t come from your work. It doesn’t come from your production. It comes from within.

This can be a scary time to build a career, but let’s reframe that- its an exciting time to build a career.

This road might have its ups and downs, but you can be the one to pioneer a path that is uniquely you. It doesn’t matter if you live to work or work to live. You can design a career that brings you satisfaction and supports a lifestyle that you want whether you want to be a digital nomad in Bali or a domestic goddess in the ‘burbs.

Take ownership of your direction and you never know where the road might take you!

Career Brand Accelerator

What is a common problem that I see for job seekers and career changers? They know how to do their jobs, but not how to find the RIGHT job. This is due to a combination of blurry career vision, lack of job hunting skills, and zero personal branding.

Why is that important?

Experienced professionals can spend as much time looking for work as a newbie when they neglect their networking, portfolio, etc and then end up in jobs that feel like a dead end. There isn’t a secret to building a career you love, but there is strategy involved.

Let this be the summer where you finally get out of the career rut and create a career that you love!

I believe that if you kickstart your career, you kickstart your life. Most career coaches focus on discovering your passion, I go a step farther by taking your dream and turning it into a plan with actionable tactics to build your industry profile, develop your network, and create a recession-proof career.

How have I helped lead designers in London, seniors in Seattle, and juniors worldwide kickstart their careers? I blend coaching and consulting with my Career Brand Accelerator to give flagging careers a jolt of clarity, action, and accountability.

In this 4-session coaching package, we dive deep into your career vision, revise your application materials, and hammer out a strategy that leans on your strengths.

What do my clients say?

I successfully switched my career from project management to UX design within 3 months, and I wouldn’t have made it without her! – Cici

I can’t wait to work with her again! – Natalia

If you want to run, not walk, toward your goal of a new job then you need to step your game up with accountability, practical tools, and the right mindset. Let’s uplevel your career together!

The investment for the Career Brand Accelerator is $999 but think of the ROI of learning how to hack your personal brand and grow your career.

Apply to work with me here: